eCommerce design that sells.

I primarily focus on the visual and user experience (UX) side of eCommerce and SaaS websites. This includes crafting intuitive interfaces, developing cohesive brand aesthetics, and ensuring a seamless user journey that helps businesses convert browsers into buyers or subscribers. While I occasionally take on other types of website projects, my true passion lies in bringing designs to life from a creative standpoint.

eCommerce and SaaS platforms have unique challenges—such as guiding users through subscription funnels, handling complex product catalogues, or showcasing distinctive features. A designer who understands these nuances can create user flows, visuals, and interactions that engage customers and drive revenue. My goal is to combine striking visuals with strategic thinking, ensuring your customers enjoy every step of their journey on your platform.

Both. I'm first and foremost a designer, but I'm also a very experienced developer. If you already have a development team, I can work closely with them, providing comprehensive design assets (such as Figma files, style guides, and UX documentation) to ensure a smooth handover. If you need help sourcing developers, I can recommend reliable partners. I can accommodate smaller-scale builds, but my core focus is on design and user experience.

My process typically starts with a discovery phase, where we'll discuss your brand, audience, and objectives. From there, I'll create mood boards or wireframes to establish the visual direction and user flows. Once you're happy with the overarching look and structure, I'll refine the high-fidelity designs—paying special attention to visual elements, typography, colour palettes, and interactive components. I'll keep you in the loop with regular check-ins to ensure the final result truly reflects your vision.

Timelines vary based on the size and complexity of the project. A straightforward eCommerce design with a handful of product pages might take 3–5 weeks, whereas a more elaborate SaaS interface—complete with multiple user flows—can stretch to several months. I'll provide a customised schedule once I understand your specific requirements and deadlines.

Pricing depends on the project scope, the number of templates or user flows required, and the level of customisation. After an initial conversation to understand your goals, I'll provide a clear, tailored quote. If you have a particular budget, let me know and I can suggest design solutions that align with it.

Absolutely. If you're just starting out or need a brand refresh, I can help define your visual identity—everything from logo concepts and colour palettes to typography and iconography. This cohesive brand foundation ensures your website design stands out and remains consistent across all touchpoints.

That's perfectly fine. I can assess your current site's strengths and weaknesses and propose design improvements—whether it's a complete overhaul, a branding refresh, or targeted tweaks to enhance user flows and conversion rates.

I typically deliver final assets as organised files, typically Figma,along with style guides covering fonts, colours, and any custom components. If you have a developer, I'll collaborate with them to ensure everything is translated accurately from design to a live site.

Simply get in touch via email or LinkedIn. We'll schedule a quick call to discuss your vision, audience, and any specific design challenges. From there, I'll create a tailored proposal outlining timelines, costs, and next steps. If you're happy to proceed, we'll kick off the design process and bring your vision to life!